The design studio of
Jason Franzen

30 years of creative leadership
200 brands
$25M raised
10 startups
3 books
2 exits
1 Prince

jason@moresimple.com

“My mother was an accountant and my father a musician.

I thrive at the intersection of creativity and business.”

Services

Identity Strategy

For your Identity Strategy, I will work with your team and your vision to develop a plan and priorities for your Identity project. From interviews and research, I deliver a comprehensive strategy that is designed around the context of where your organization is starting and where it wants to go. The Identity Strategy lays the foundation for Identity Design and any follow-on projects.

Identity Design

An identity design from MoreSimple includes much more than a logo. Our identity projects cover the full spectrum of brand components, including:

Positioning and language usage definitions
Customized Wordmark of the organization name
Custom Icon
Custom Logo lockups of the Wordmark and Icon
Custom color palette
Typography specifications
Texture and Pattern specifications
A Brand Kit of all the assets

All of the specifications are collected and defined in a Brand Guide laying out the framework for using the brand.

Brand Guide Example »

Website Design

A beautiful, thoughtfully designed website brings your organization and brand to life. MoreSimple designs custom websites (no templates, no AI) that elevate your message and make you stand out online. Once designed, we work with your team or our partners to bring the site to life.

Naming

Choosing the right name is the most important first step of any identity. If you don’t have a name yet, I can develop original concepts for your company, service, or product. As part of the process, I identify relevant and available web URLs and perform a preliminary trademark assessment.

Naming Examples »

Fractional Creative Direction

For organizations needing ongoing creative leadership, I offer a Fractional Creative Director engagement. In this role, I will lead your organization’s design projects, working with internal team members or solo to deliver a wide variety of projects. This model is ideal for agencies in need of creative support or entrepreneurs looking for an experienced design lead for their venture.