Design & Message Audits
Communication expert and Creative Director Jason Franzen offers an entrepreneurial-based audit of your company’s branding, messaging, and user experience.
Meet Jason
Jason is a serial entrepreneur with over 30 years experience as a founder and Creative Director. He has helped over 100 companies (and one Prince) use strategic design to elevate their brands and experiences. Jason’s studio MoreSimple specializes in design for early stage companies and maturing enterprises.
Designed pitch decks that raised over $25M in seed rounds
Created names for over 50 companies, products and services
Designed over 100 mobile apps and digital products
Written two books on the power of streamlined communication
Intuitive design sensibility and taste
Two exits
The Audit
Jason performs deep design and messaging audits for companies who understand that strong design and storytelling can turn good businesses into great ones. The audit considers any public-facing materials and can include pitch decks and sales materials used in business development.
The audit includes a deep dive into these and other areas:
Company, product and service names
Positioning language
Company voice
Website design
Website language
Website navigation
Sales collateral
Fundraising collateral
Social media presence
LinkedIn presence
User experiences
User interfaces
A UNIQUE 360 VIEW
Jason considers the company’s messaging and design from all relevant perspectives. This means taking on the role of a user, buyer, investor, partner and employee. With his unique entrepreneurial background, Jason is able to connect dots that are often overlooked.
THE ACTIONABLE INSIGHTS REPORT
The audit results in an Actionable Insights Report (AIR) that contains an accounting of what was discovered along with clearly defined opportunities for improvement. All areas of the company’s design and messaging elements are scored and rated for an honest assessment of the organization’s presentation to each stakeholder audience.
The Actionables list outlines and prioritizes the areas where an investment in design and messaging can make a meaningful impact. This prescription can become the playlist for a strategic investment in elevating the company’s presentation.
“Many founders and leaders overlook the potential for strategic design to impact and elevate a company. As a founder and Creative Director, I am uniquely skilled at recognizing missed opportunities for strong design to make exponential impacts on ideas.”
Jason Franzen
The more simple we are,
the more complete we become.August Rodin