SPOTTED

NAME / BRAND / APP DESIGN / WEBSITE / COPYWRITING

The Spotted team approached More Simple with a concept for a line-management platform for restaurants. The team was in need of a name, brand, app, website and social presence. We jumped at the chance to help these entrepreneurs bring their vision to life.

The act of being spotted, holding your spot in line while waiting at a hot spot felt like a perfect idea to hold together what they were building. Once we named the product, we developed a powerful, clean mark that reinforced the idea of a person’s spot in a line. From there, we designed the app, website, and social media pages around the playful brand message:

GET SPOTTED. LOSE THE WAIT.

Look for Spotted in your neighborhood this Spring.

LACEBOOK

We’re a bit concerned about the direction "sharing" has taken on social-media.  When is too much too much?  Do unmentionables still exist?

We created a parody project to illustrate that we might just be at the edge of all rational perspective with the current over-sharing trend.  Check out our unmentionables and of course, please share them with as strangers as you can!

This project is a work of fiction.  Let's keep it that way!

©2013 MoreSimple